What is the course like?

The Level 4 Fashion Retail with Marketing course at the Fashion Retail Academy is a comprehensive one-year program designed to provide students with a thorough understanding of the fashion retail industry. It focuses on the lifecycle of fashion products from initial design to final sale, covering key aspects such as consumer profiling, data analysis, and business management. The course combines academic learning with practical experience, including a three-week work placement with a major fashion brand.

You'll gain

• In-Depth Knowledge: Students will gain an in-depth understanding of various disciplines within fashion retail, including marketing, merchandising, buying, operations, and production.
• Practical Experience: A three-week work placement provides hands-on experience with a major fashion brand, enhancing real-world skills and industry connections.
• Professional Skills: The course develops essential professional skills such as problem-solving, critical thinking, and effective communication, which are crucial for success in any career.

You'll learn

• Retail Operations: How retail operations and store management work, and the internal and external factors influencing fashion businesses globally.
• Consumer Profiling: The fundamentals of consumer profiling and data analysis to maximize sales and profits for a brand.
• Business Management: Business management skills, including identifying new target audiences, market opportunities, and creating successful business plans.
• Technological Impact: The effect of technology on retail and how retailers must adapt to changing consumer needs and global market trends.
• Sustainable Practices: Sustainable sourcing and ethical production methods in response to the fashion industry's environmental impact.

Great for

• Aspiring Fashion Professionals: Individuals unsure of which fashion career path to pursue, as the course covers a wide range of disciplines.
• Career Changers: Those looking to transition into the fashion industry from a different field.
• Entrepreneurs: Students interested in starting their own fashion-related business, as it provides comprehensive business planning skills.

You'll need

• Entry Requirements: At least 1 A-Level and 5 GCSEs (including Maths and English) with grades 4/C or above.
• Commitment: A strong dedication to completing the course and participating in all practical and academic components.
• Passion for Fashion: An interest in the fashion industry and a desire to learn about the various facets of fashion retail and marketing.